Types of Business Buyers and the Impact on Valuation (EP5)

Regardless of how much you believe your business should sell for, in the end it is worth whatever someone is willing to pay for it. Not all business buyers are created equal—one buyer’s bargain is another’s overpayment. How much you get for the sale of your business will truly depend on who is buying the business and their underlying motivation for buying that business. In this video Gower Idrees, CEO of RareBrain, explains the different types of business buyers you may encounter and how their motivations—which may include everything from a strategic acquisition to financial engineering—may impact your company’s sale value.

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