Thrive in the New Possible

At rarebrain, we can’t predict the future but we know it’s possible to manage rapid
change because we’ve been helping businesses grow, pivot and achieve success
for 20+ years. It’s not the first time we’ve faced big challenges, helping our
clients deal with broad economic upheaval as they confront challenges
within their organization.

Use Our Toolkits and Reset to Thrive

Gain the Power of a Proven System

Our products and services are based on the rarebrain Operating System^® (rbOS), a flexible and human-centered method to build a scalable and self-sustaining company

rbOS is made up of a vast ecosystem of master toolkits that feature no-nonsense training videos with mini-toolsets designed to help you start fixing your company ASAP. We have modified our tools and training methods to help your business to not only survive, but thrive in the New Possible.

rbOS was designed for small business

The backstory of our company

Rare Brain Obsession

See Gower humanize
a system

Gower Idrees

CM&AA^®, CFP^™, CEPA^™
CEO, rarebrain

rarebrainOS was created by entrepreneur Gower Idrees, who in the mid-90s became determined to design a methodology that allowed entrepreneurs more freedom by building a self-sustaining company.

Along the way his wife, Alyson, described his single-minded pursuit as a rare brain obsession. From that diagnosis, rarebrain was launched.

Now small businesses can access toolkits, masterminds and a community of experts and peers who have the knowledge and experience to help.

You’ll learn the concepts and receive the techniques developed through years of work with entrepreneurs, management teams, professionals and academia--along with new material to manage rapid change--and create a resilient, self-sustaining company.

“Implementing rarebrain methodology allowed us to scale our systems and processes to cope with our significant multi-unit expansion, and to stay focused and aligned as a team. The rarebrain operating system has really allowed us to fine tune our business model, improve revenues, margins and create a path to sustainable growth.”